The responsive design mystery



During the week this week I updated TorbayFishing.Com to be more responsive.  The pages already scaled for mobiles and tablets but I wanted the whole page to scale seamlessly for desktop browsers, no matter the screen-size.

I switched the CSS rules for the structure to percentages, tested it across all browsers and uploaded it once I was happy it was working across the board.

Google analytics shows the hits are the same but the revenue from Adsense dropped by a whopping 82%. The ads are responsive so that wasn’t the issue. More people could see all the content and yet the revenue plummeted. I’ve had to switch back to the old version today and I’ll be setting up a A/B test on webmaster tools next week to see if I can track down the issue.

Sometimes doing the right thing can have huge consequences.


Facebook launches video calling in Messenger app


On Monday you may have noticed a video icon at the top right on your screen on Facebook. This free video calling service is competing against the likes of Skype and FaceTime.

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With 600 million users on Facebook’s messenger the pressure is heating up against its competitors.

At Facebook’s annual developer conference in March, Chief Executive Mark Zuckerburg said the social network would introduce a myriad of features within Messenger including the ability to create apps that will run in messenger. Continue reading