{"id":402,"date":"2015-10-30T08:56:11","date_gmt":"2015-10-30T08:56:11","guid":{"rendered":"https:\/\/simonday.com\/web-design-news\/?p=402"},"modified":"2015-10-26T14:11:15","modified_gmt":"2015-10-26T14:11:15","slug":"how-to-improve-website-conversions-a-guide-to-ab-testing","status":"publish","type":"post","link":"https:\/\/simonday.com\/news\/how-to-improve-website-conversions-a-guide-to-ab-testing\/","title":{"rendered":"How to improve website conversions &#8211; A guide to A\/B testing"},"content":{"rendered":"<p>A\/B testing is something I have used numerous times over the years but few realise the sheer power it contains. Let&#8217;s take a look at why and how&#8230;<!--more--><\/p>\n<p>If you wanted to test two versions of your website you could run two different pages on your website but then you&#8217;re at risk of being penalised by Google for having duplicate content. The BEST way of running a test is to use an A\/B testing tool.<\/p>\n<p>There are many of them out there but one of the best free ones is using Google Analytics. Here is a youtube video showing you how:<\/p>\n<p style=\"text-align: center;\">[embedyt] http:\/\/www.youtube.com\/watch?v=5BUsSreqbpU[\/embedyt]<\/p>\n<p>Below is an infographic from <a href=\"https:\/\/vwo.com\/\" target=\"_blank\">VWO<\/a> with a detailed guide on why&#8230;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/simonday.com\/web-design-news\/wp-content\/uploads\/2015\/10\/how-to-improve-website-conversions-a-newbies-guide-to-ab-testing1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-405\" src=\"https:\/\/simonday.com\/web-design-news\/wp-content\/uploads\/2015\/10\/how-to-improve-website-conversions-a-newbies-guide-to-ab-testing1.jpg\" alt=\"A\/B testing tips.\" width=\"600\" height=\"4036\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\/B testing is something I have used numerous times over the years but few realise the sheer power it contains. Let&#8217;s take a look at why and how&#8230;<\/p>\n","protected":false},"author":2,"featured_media":381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,95],"tags":[97,48],"class_list":["post-402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographic","category-marketing","tag-ab-testing","tag-infographic"],"_links":{"self":[{"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/posts\/402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/comments?post=402"}],"version-history":[{"count":3,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/posts\/402\/revisions"}],"predecessor-version":[{"id":406,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/posts\/402\/revisions\/406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/media\/381"}],"wp:attachment":[{"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/media?parent=402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/categories?post=402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/tags?post=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}