{"id":803,"date":"2016-04-27T08:07:43","date_gmt":"2016-04-27T07:07:43","guid":{"rendered":"https:\/\/simonday.com\/web-design-news\/?p=803"},"modified":"2016-06-01T17:02:49","modified_gmt":"2016-06-01T16:02:49","slug":"social-media-use-it-or-dont-advertise-it","status":"publish","type":"post","link":"https:\/\/simonday.com\/news\/social-media-use-it-or-dont-advertise-it\/","title":{"rendered":"Social Media – use it or don’t advertise it"},"content":{"rendered":"

Do you have a website with social media icons linking to your social media accounts? Have you been a bit too busy to update it recently? If so please read on…<\/p>\n

\"Social<\/p>\n

A potential client, who owns a hotel, came to me wanting to rank better on Google locally. I had a look through a couple of dozen competitors and I found a common theme. Very few of them had updated their twitter or Facebook accounts in a long time. The longest was a whopping 5 years since their last post.<\/p>\n

Now I can understand a website becoming outdated. A business has hired a web designer who doesn’t update\u00a0the site and the owner doesn’t have the skill set to do it themselves. I can really understand that. It’s a common issue for many.<\/p>\n

What I don’t understand is when a business owner has the tools to keep the information fresh and engaging via social media but doesn’t utilise it. That, in my humble opinion, is stupid!<\/p>\n

When I’m looking for a holiday I look for updated information. I am much more inclined to book a holiday if the content is up-to-date. I want to know the silly things like a new menu, pictures of the newly decorated room I’d be staying in, recent testimonials and exchanges. I love to see ENGAGEMENT from the place I’d be staying in. For me I want a warm, humorous, friendly feel coming from the owner of the place I’ll be staying in.<\/p>\n

I will ALWAYS book a holiday from an engaging business compared to one that never bothers and I’m sure I’m not the only one. If I’m booking a holiday with a big company I look at the reviews. If I’m after a family run accommodation I want to feel the warmth from the people who own it. Nothing makes that experience more cold and neglected than\u00a0staring at a Twitter account that\u00a0was last updated in 2011.<\/p>\n

Most people who use social media already know it only takes a few seconds to post a tweet or Facebook post. Saying you don’t have time is a fib and it’s one that everyone who used social media knows.<\/p>\n

There are companies who offer\u00a0training on how to use social media<\/a>, some will even do it for you. If you are one of the many businesses who advertise your social media accounts on your website, but don’t use them, I would suggest it is better to not have them on the website at all. If you really can’t spare a few seconds a day on this, to engage with customers and other businesses then social media isn’t for you.<\/p>\n

Be warned though! Social Media is a powerful tool to drive bookings and sales. It may not be immediately obvious in terms of money in your pocket but I book holidays because of engagement and won’t book without it. Having a social media account and not updating it, to me, is worse than not having one to begin with.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Do you have a website with social media icons linking to your social media accounts? Have you been a bit too busy to update it recently? If so please read on…<\/p>\n","protected":false},"author":2,"featured_media":462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,94],"tags":[],"class_list":["post-803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-web-design"],"_links":{"self":[{"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/posts\/803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/comments?post=803"}],"version-history":[{"count":11,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/posts\/803\/revisions"}],"predecessor-version":[{"id":1018,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/posts\/803\/revisions\/1018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/media\/462"}],"wp:attachment":[{"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/media?parent=803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/categories?post=803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simonday.com\/news\/wp-json\/wp\/v2\/tags?post=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}