To this day I still see companies and people harping on about low bounce rates being so important. I disagree and I’d like to explain why I don’t agree that bounce rates alone are important and I’ll give you some examples to back up my claim… Continue reading
So much has changed since I started building websites in the 1990’s. Back then we didn’t need to worry about white space, position of content, colour schemes and so on. Until CSS came along it was chaos on a grand scale. So what’s changed? Continue reading
If you have an online shop and you have lots of hits but few sales you may be suffering from common issues in the checkout process. Continue reading
As the years roll past I have redesigned many websites, both those I’ve created and those created by others. There are some really important steps to take before, during and after a website redesign. Continue reading
A responsive web design is a technique where your website will look just as good on a mobile as it does on a desktop. But why do you need to? Let’s take a look… Continue reading
Branding is an incredibly important part of your business. It isn’t just the logo you need to plan for carefully but the colour, typography and how visually appealing it is. Continue reading
Around £2.2 trillion worth of sales are lost each year with abandoned shopping carts. Almost half cite shipping fees as a main put-off when ordering online. Let’s look more closely now at the main issues and how to avoid them. Continue reading
There is no getting away from the fact that interacting with people and websites on mobiles is increasing rapidly.
But what are people doing across the age generations on their phones? Continue reading
No matter how careful we are, visitors to a website can find themselves staring at a 404 error page. It is important to make sure the error experience is just as good as the website.
The most common way people find themselves at a 404 page is because of broken links on a page. It is important that you validate your links and check your analytics tools to see if you can spot the culprit.
Here are some examples of some really good error pages… Continue reading
Do you own an eCommerce website? Do you have a lot of hits but few sales?
How your shopping cart displays the content and charges can really impacts sales. Do you have to register to buy? This is another ecommerce killer.
The infographic below from CWCS gives you 10 reasons why people abandon an eCommerce site without buying anything from you. It also includes 5 factors that can lead to customers spending more… Continue reading