How to improve website conversions – A guide to A/B testing

A/B testing is something I have used numerous times over the years but few realise the sheer power it contains. Let’s take a look at why and how…

If you wanted to test two versions of your website you could run two different pages on your website but then you’re at risk of being penalised by Google for having duplicate content. The BEST way of running a test is to use an A/B testing tool.

There are many of them out there but one of the best free ones is using Google Analytics. Here is a youtube video showing you how:


Below is an infographic from VWO with a detailed guide on why…

A/B testing tips.


Simon Day

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