It can be tempting to think about buying thousands of followers. Buying followers on Instagram, to look like an influencer, sounds like a great idea… BUT… on a platform like Instagram it really doesn’t work. On that platform it can look obvious and it can cause you lost business. Let me give you a great example from an account I recently found… Continue reading
Category: Marketing
Why do you need a website?
Many business faithfully rely on newspaper and magazine advertising for their business. I have come across many business that are spending hundreds of pounds a month to reach a smaller and smaller audience. So why go online?
Image size cheatsheet for ad dimensions
Have you thought about advertising on any of the multitude of platforms out there? Getting the right image sizes for the right platform is crucial so this post includes many of the most used ad dimensions for Facebook, Youtube, Twitter, Linkedin and Google adwords. Continue reading
2016 Web design and UX trends
2016 is going to a year of big changes with regards to how websites will look and feel. In this post we’ll look at what is likely to be seen more and more this year. Continue reading
How Consumer Behaviors Change During the Holidays
During the festive season your website should have lower than normal bounce rates because shoppers are more likely to know what they want. What other changes are you likely to see? Continue reading
5 Holiday Shopping Trends Social Marketers Need to Know
The average shopper has already done over half of their holiday shopping by December 10. Research plays an important part of purchasing with 78% of consumers using the internet for reviews before purchasing. So what can you do? Continue reading
Understanding viral content marketing
It is every marketers dream to have something they’ve created go viral. This isn’t an easy task to achieve so let’s look at some top tips for increasing your chances… Continue reading
The Ultimate Cheat Sheet for Email Marketing
Email marketing has never been easy beast to control. With so many different devices and software to read emails it can be difficult to know the best way forward. So let’s look at some options together… Continue reading
How to use social media for small business
For any small business ‘time’ is a luxury that there is never enough of. So let’s see how you can get the most out of it in the least amount of time. Continue reading
How to measure social media success
Sometimes it is easy to see if your social media work is being successful (follower increases etc) but it can be difficult to know how your actual posts are doing and which ones are working. Continue reading