An estimated 9% of revenue is being stopped by ad-blocking add-ons. This can rise to 50% or more for websites where the users are more technically capable. So what can you do about it?
Do you know your PPL from your PPS? There are plenty of marketing terms that maybe even experienced marketers may not know. Continue reading
A/B testing is something I have used numerous times over the years but few realise the sheer power it contains. Let’s take a look at why and how… Continue reading
Branding is an incredibly important part of your business. It isn’t just the logo you need to plan for carefully but the colour, typography and how visually appealing it is. Continue reading
This handy little infographic gives you 12 tips to stockpile ideas and boost your productivity on Facebook. Continue reading
Do your tweets not seem to reach out as far as you thought it would? It could be that your content isn’t as engaging as you had hoped. Is it also possible that you’re tweeting at the wrong time of day?
Getting the time right is important. Targeting the age-group at the right time of the day (or night) will help you reach the people you’re hoping to attract. Continue reading
Does your website some more web traffic? Do you need some help getting your site higher on the search engines?
Search engines like Google require the HTML/structure to be set out in a way that will make sense to the user. Even when that’s all done you then need to build upon that initial work with new content, social media promotion and so on… Continue reading
There is no getting away from the fact that interacting with people and websites on mobiles is increasing rapidly.
But what are people doing across the age generations on their phones? Continue reading
In the every-changing World of Google Algorithms it is difficult to keep up with the changes.
Moz have asked 150 experts what they think the future of search will look like and they came up with this infographic… Continue reading
I’ve been on Twitter since 2009 and with over 25,000 tweets I have been rather busy. Having had your website designed and put live is only the first step. Social Media is an important part of the initial drive to get visitors to your website… Continue reading