During the festive season your website should have lower than normal bounce rates because shoppers are more likely to know what they want. What other changes are you likely to see?
Some other interesting changes of habits include:
- Holiday shoppers are more likely to purchase on the first visit to your website compared to other times.
- A huge amount (78%) of shoppers now look for reviews before purchasing.
- Many shoppers also use ‘video reviews’ before purchasing.
Here is a lovely infographic by SmarterHQ highlights a number of changes you’ll see in shoppers over the Christmas period.