Google announced last year that it was planning to rank mobile friendly websites higher. The roll-out has been completed and it was officially announced today…
The reason they stated they were working on this was because:
“Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet“.
In March this year website owners were notified that in May 2016 they were going to fully roll out this update. Today, John Mueller officially announced it has released the update via Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”
FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2
— John Mueller (@JohnMu) May 12, 2016
This is great news for the 50%+ of Google users who search Google on their small screen devices. You need to pay attention to your analytics to see how this has affected you. If your website is mobile-friendly your hits should remain the same or be better than they were. If your website isn’t mobile-friendly you are likely to see a drop in visitors as your website gets pushed down past those that are mobile ready.
Google have tools to check if your website is mobile-friendly so if you are unsure you can quickly and easily check your website.
If you are an existing, paying client of mine reading this blog, rest easy, your website was mobile-friendly a long time ago. If you need help making your website mobile-friendly I’d be happy to help.