I see a lot of people on Twitter making the same mistakes time and again. If you’re looking for clicks to your website, but they are not happening, here are six common problems that cause a lack of clicks on your Twitter posts…
#1 – No descriptions
People are wary of links. A lot of this stems from memories of unscrupulous emails linking to viruses and nefarious websites injecting viruses onto your computer.
Which of these real tweets would you click on? Which one best describes what the link takes you to…
On the first option you have no idea what the link refers to or what you’re likely to find.
On my tweet it not only explains what it is, it also shows that I’ve also read it and really liked it.
Without a good description you’re very unlikely to get anyone click on the link.
#2 Vague Descriptions
Sometimes we assume too much…
The author of option 1 knows exactly what the Tweet is referring to but for everyone else we have no idea. Unless the description is clear and concise people are very unlikely to click on the link.
In my tweet it is very clear what the link will take you to and what information you will find within that link.
#3 Not selling your service
You may have a really awesome service but many other companies are sure to offer the same service…
In option 1 he merely states it’s a service but not why someone should choose him over someone else.
In my tweet I clearly lay out what I’m doing and my experience in this field. The image reaffirms my tweet in a clear way that stands out.
#4 – Hashtag Spamming
It is easy for your link to get lost on a sea of blue. Which of these is the easiest to find the link?
In option 1 there are so many hashtags that it is hard to find the link to click on it.
On my tweet there is space between the link and hashtags so it’s easier to find and click on.
Now hashtags really are a great way of getting more likes, retweets and clicks. The problem is overuse. A good rule of thumb is no more than 3 hashtags per tweet. In my example above look at the two again. Option 1 is hard to read and is trying to cover too large a field. In mine I’ve targeted the top 3 only and it is much easier to read compared to the first.
#5 – Images work!
Twitter is a great way to reach out to new audiences but you have to be able to tweet in a way your tweet will stand out from the other tweets in peoples feeds.
in all the above examples you’ll see that I’ve used images to highlight the tweet. My tweets with images ALWAYS do better than those without. If the image is interesting people will click on it. If the image is bland people won’t. Don’t rush the images you choose. Take your time and create a good one, the extra effort will convert to extra clicks!
Videos and animations can work even better… especially if they are funny. It has to match the tweet so don’t just add a random funny gif to an unrelated tweet, that doesn’t work as well!
#6 Use trending hashtags
Trending hashtags can be hit or miss. Get the right text and/or image and it’s suddenly viral. Most of the time however you’re competing against hundreds of other tweets a minute and it will quickly get swamped and overtaken. Again, you need to take your time and find something that others will want to like and retweet.
It’s also worth baring in mind that 59% of links on Twitter are not clicked on. Some of that can be because of the above, sometimes people simply miss it in the sea of new tweets.
So there you go, my top 6 reasons why your tweets don’t get many clicks. Let me know your thoughts on Twitter.