Twitter have compiled some new research from it’s own internal data, plus others like Nielsen, regarding the use of Twitter and tweets relating to TV.

“The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors,” said Twitter global media and agency research director Anjali Midha. “As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences.”

Here are the findings of that research…